Author: Hasannudin Saidin

  • Beyond Whining: Faith-Conscious Action in the Face of Bureaucracy

    – How redha, sabr and ikhtiar transform frustration into purposeful initiative

    THE “BANE” OF WORK PROCESSES

    Almost every professional faces it: the bane of bureaucracy.

    Procedures pile up, approvals drag and paperwork feels endless.

    In a conversation (8½-minute video below) in 2023, I spoke with Dr. Nadiah Suki, an academic whose work life sometimes revolves around forms, reviews, ISO checklists and audits. Yet, instead of loudly complaining, she has learned to view these frustrations through a faith-conscious lens.

    I encourage readers to watch patiently! It’s longer than my usual clips, but worth it. What unfolds is a journey from irritation to insight and finally to initiative.

    Read More “Beyond Whining: Faith-Conscious Action in the Face of Bureaucracy”
  • Hello Again! The Rubah Blog Returns

    We’re back! After TypePad’s shutdown on 30 September 2025, we’ve entirely rebuilt (!) the 10-year old Rubah blog on WordPress. Alhamdulillah.

    You’ll notice a cleaner look, faster pages, and clearer categories so you can find what you need quickly.

    What’s new

    • Categories: Newsletter, Faith-Inspired Strategy, Innovation & Transformation, Leadership & Renewal, Productivity & Mastery, Community & Ecosystem, Archives & Legacy.

    • Mobile-first reading: Posts are easier to read on your phone.

    • Media refreshed: We’re restoring images and videos where possible. Some older posts may still be missing media. Thank you for bearing with us.

    What’s ahead

    • Weekly posts (insha Allah), including cross-posts from my LinkedIn newsletter The Faith-Conscious Leader.

    • Practical tools, reflections and stories from client work and community.

    Stay in the loop

    Subscribe to the newsletter

    • Contact us: https://CoachHasan.com/#contact-us

    • Main site: https://CoachHasan.com

    Thank you for your patience and support. May this space continue to be beneficial.

    — Hasannudin Saidin

    P.S. If you spot a post with a missing image, feel free to nudge me via the Contact page. I’m steadily restoring the archives.

  • بسم الله الرحمن الرحيم
    Welcome to the Rubah blog!
    I am Hasannudin Saidin or Coach Hasan,
    CEO Coach at Rubah Associates.

    I coach CEOs & leaders. I cycle to live long 🖖🏻 and I watch Star Trek for its humanity. I’m also a community builder.
    May the posts 👇🏻 here be beneficial.

  • Getting Things Deen: Faith-Conscious-izing GTD

    – When GTD meets deen: unlearning secular patterns, striving for faith-conscious productivity

    PRODUCTIVITY BOTTOM-UP OR TOP-DOWN?

    David Allen’s GTD® (Getting Things Done®) methodology has been beneficial for me for two decades.

    GTD’s 5 Steps, with all the techniques and tools I’ve been using, have systematically helped me manage overwhelm and stress, truly, i.e. in cruising to try finish more than a hundred (!) to-do tasks at any one time (GTD calls them Next Actions) at the “runaway level.”

    Read More “Getting Things Deen: Faith-Conscious-izing GTD”

  • Rewire, Refire, Renew: The HEART of Leadership

    – From Setbacks to Sustainability Through Inner Mastery

    LEARNING FROM SUFFERING

    Leaders need to drive results, but how do they sustain? Without renewal, even the most talented leaders run out of clarity, resilience and purpose.

    I experienced this truth first-hand through my (urgh…, major!) bypass surgery earlier this year. What seemed like a setback became a framework for rethinking leadership. Out of that personal journey, I shaped the HEART Framework, a way to build resilience, patience and clarity through inner mastery, which I offer as also applicable in the organisational setting.

    Read More “Rewire, Refire, Renew: The HEART of Leadership”

  • In Search of Excellence: Ihsan or Itqan?

    IN SEARCH OF THE RIGHT WORD

    From the 1970’s I have been reading a lot, and in 1982 I picked up the book In Search of Excellence by Tom Peters and Robert Waterman. It became a business classic that shaped management thinking for decades. “Excellence” became a benchmark for organizations seeking to outperform competitors and sustain growth.

    Forty years later I discovered the profound word that signifies an internal state for excellence, and the word is ihsan. The word takes on a spiritual lens. Beyond efficiency, KPIs, or customer satisfaction, ihsan asks: how do we bring beauty, sincerity, and God-consciousness into our work?

    Read More “In Search of Excellence: Ihsan or Itqan?”

  • Realize Mortality: You Only Live Twice


    YES, I START (THIS NEWSLETTER)

    I struggled to publish this edition #1 (yay!) of The Faith-Conscious Leader newsletter, intended to be launched on the 1st Tuesday of this month. Today is already Saturday. Better late than never, so here goes. 😌

    After partially drafting edition #1 on Tuesday, my next 3 days were sad days of two deaths of loved ones: my brother-in-law, Zainuddin Zaini (Abang Din) and my cousin Faizal Sohaimi‘s wife, Emily Cheong.

    The common epitaph I heard from most people at the two funerals was a simple phrase. “Abang Din was a good person.” “Emily was a good person.” Masha Allah, that to me is a pinnacle of having lived: to be remembered as a “good person”! Within that phrase lies layers upon layers of virtues, achievements and impact to others and impact to the world, unique to who says it.

    I can’t go back to finishing the original draft of the newsletter edition (will keep it for a later edition). I feel compelled to write anew, on living this life in this world, dying, and then living again the second time in the hereafter.

    Read More “Realize Mortality: You Only Live Twice”