بسم الله الرحمن الرحيم
Welcome to the Rubah blog!
I am Hasannudin Saidin or Coach Hasan,
CEO Coach at Rubah Associates.
I coach CEOs & leaders. I cycle to live long 🖖🏻 and I watch Star Trek for its humanity. I’m also a community builder.
May the posts 👇🏻 here be beneficial.
– Continuing reflections on prophetic resilience and modern leadership through hardship
In Part 1 we looked at the first three of the seven lessons extracted from Chapter 12 on adversity from the book Prophet Muhammad ﷺ – The Hallmark of Leadership by Dr. Azman Hussin, Dr. Rozhan Othman and Dr. Tareq Al-Suwaidan.
These were just the seven lessons I saw from the chapter. For more lessons from the rest of the book, I recommend you read the whole book to get an even wider perspective.
For now, we finish with remaining lessons ⓸ to ⓻.
Read More “Leadership in Adversity: Lessons That Endure (Part 2)”
After having recently resuscitated this blog, we are now ready for visitors to subscribe by email to “The Faith-Conscious Leader” newsletter.
For the past 10 weeks, many people have joined me on LinkedIn for the newsletter’s weekly reflections on leading with intention, ihsan (excellence) and purpose.
Now, for readers (including a friend of yours!) who prefer to receive each newsletter article directly by email, you can subscribe right from this blog itself:
In each edition, insha Allah, I continue to explore the inner dimension of leadership: how faith, discipline and meaning shape our choices and impact.
Whether you follow the newsletter on LinkedIn or receive it by email, I keep my intention:
💌 To reconnect faith and leadership, week by week and to learn to lead from inside out, from heart. 💌
Alhamdulillah, “The Faith-Conscious Leader” newsletter continues to grow. Thank you for your reading, encouragement and support along the way.
– How Muslim leaders can translate mission-oriented frameworks into faith-conscious strategy
In my 1st Tuesday previous article, I challenged us to unlearn defaults entrenched by coloniality and to generate autonomous knowledge rooted in Qur’anic guidance and Prophetic practice.
Today I pick up that thread through the lens of strategy frameworks which already exist in the secular world and explore how they might be re-interpreted and re-grounded for faith-conscious leaders.
Read More “Mission-Driven Strategy: When Faith Reframes People, Purpose & Profit”Final sunset on 2nd November 2025 before flying home.
With my jumping, to celebrate son-in-law Rizal Khalid who finished IRONMAN Langkawi for the second time.
He couldn’t escape a bit of drama this round, too, though different from the first IRONMAN in 2022.
How can one not be inspired by the man? Steel and iron, spirit and grit.
For me, the sunset felt beautiful. The jumping felt alive. The celebrating felt joyous… and grateful. Alhamdulillah.
After witnessing resilience, we rise again, in our own way, in our own rhythm.
– How redha, sabr and ikhtiar transform frustration into purposeful initiative
THE “BANE” OF WORK PROCESSES
Almost every professional faces it: the bane of bureaucracy.
Procedures pile up, approvals drag and paperwork feels endless.
In a conversation (8½-minute video below) in 2023, I spoke with Dr. Nadiah Suki, an academic whose work life sometimes revolves around forms, reviews, ISO checklists and audits. Yet, instead of loudly complaining, she has learned to view these frustrations through a faith-conscious lens.
I encourage readers to watch patiently! It’s longer than my usual clips, but worth it. What unfolds is a journey from irritation to insight and finally to initiative.
Read More “Beyond Whining: Faith-Conscious Action in the Face of Bureaucracy”
We’re back! After TypePad’s shutdown on 30 September 2025, we’ve entirely rebuilt (!) the 10-year old Rubah blog on WordPress. Alhamdulillah.
You’ll notice a cleaner look, faster pages, and clearer categories so you can find what you need quickly.
What’s new
• Categories: Newsletter, Faith-Inspired Strategy, Innovation & Transformation, Leadership & Renewal, Productivity & Mastery, Community & Ecosystem, Archives & Legacy.
• Mobile-first reading: Posts are easier to read on your phone.
• Media refreshed: We’re restoring images and videos where possible. Some older posts may still be missing media. Thank you for bearing with us.
What’s ahead
• Weekly posts (insha Allah), including cross-posts from my LinkedIn newsletter The Faith-Conscious Leader.
• Practical tools, reflections and stories from client work and community.
Stay in the loop
• Subscribe to the newsletter
• Contact us: https://CoachHasan.com/#contact-us
• Main site: https://CoachHasan.com
Thank you for your patience and support. May this space continue to be beneficial.
— Hasannudin Saidin
P.S. If you spot a post with a missing image, feel free to nudge me via the Contact page. I’m steadily restoring the archives.
– How silence and reflection restore focus in noisy leadership
In this edition, I begin with a sunrise, the serenity of morning quietness at a beach in Besut, Terengganu in 2022, recorded just after Fajr/Subuh (Break of dawn).
(If you can’t view the video above, click here.)
That early stillness carries a spiritual rhythm. It is the pause before my day’s activities, the space before my mind fills with noise. Remembering the beach sunrise, it is a moment when heart meets horizon.
Modern life rarely allows that silence. Actually as leaders, we need it a lot. The ability to pause, listen inwardly and find clarity amid noise is a difficult leadership discipline.
Read More “Between Noise and Stillness: Faith-Conscious Clarity in a Distracted World”
– Learning from the Prophet ﷺ and from our own journeys through challenge
I chose Leadership in Adversity as this week’s article because this year had me face four months of adversity, i.e. my sickness, before I got out of it. View video excerpt below from The Bypass Files:
(If you can’t view the video above, click here.)
Then I wanted to check how our Prophet ﷺ dealt with adversity.
Read More “Leadership in Adversity: Lessons That Endure (Part 1)”