Author: Hasannudin Saidin

  • Mission-Driven Strategy: When Faith Reframes People, Purpose & Profit

    ByHasannudin Saidin
    0 Comments

    – How Muslim leaders can translate mission-oriented frameworks into faith-conscious strategy

    REVISITING AUTONOMOUS KNOWLEDGE

    In my 1st Tuesday previous article, I challenged us to unlearn defaults entrenched by coloniality and to generate autonomous knowledge rooted in Qur’anic guidance and Prophetic practice.

    Today I pick up that thread through the lens of strategy frameworks which already exist in the secular world and explore how they might be re-interpreted and re-grounded for faith-conscious leaders.

    Read More “Mission-Driven Strategy: When Faith Reframes People, Purpose & Profit”

  • Jumping and jumping again

    ByHasannudin Saidin
    0 Comments

    Final sunset on 2nd November 2025 before flying home.

    With my jumping, to celebrate son-in-law Rizal Khalid who finished IRONMAN Langkawi for the second time.

    He couldn’t escape a bit of drama this round, too, though different from the first IRONMAN in 2022.

    How can one not be inspired by the man? Steel and iron, spirit and grit.

    For me, the sunset felt beautiful. The jumping felt alive. The celebrating felt joyous… and grateful. Alhamdulillah.

    After witnessing resilience, we rise again, in our own way, in our own rhythm.

  • Beyond Whining: Faith-Conscious Action in the Face of Bureaucracy

    ByHasannudin Saidin
    0 Comments

    – How redha, sabr and ikhtiar transform frustration into purposeful initiative

    THE “BANE” OF WORK PROCESSES

    Almost every professional faces it: the bane of bureaucracy.

    Procedures pile up, approvals drag and paperwork feels endless.

    In a conversation (8½-minute video below) in 2023, I spoke with Dr. Nadiah Suki, an academic whose work life sometimes revolves around forms, reviews, ISO checklists and audits. Yet, instead of loudly complaining, she has learned to view these frustrations through a faith-conscious lens.

    I encourage readers to watch patiently! It’s longer than my usual clips, but worth it. What unfolds is a journey from irritation to insight and finally to initiative.

    Read More “Beyond Whining: Faith-Conscious Action in the Face of Bureaucracy”
    0

  • Hello Again! The Rubah Blog Returns

    ByHasannudin Saidin
    1 Comment

    We’re back! After TypePad’s shutdown on 30 September 2025, we’ve entirely rebuilt (!) the 10-year old Rubah blog on WordPress. Alhamdulillah.

    You’ll notice a cleaner look, faster pages, and clearer categories so you can find what you need quickly.

    What’s new

    • Categories: Newsletter, Faith-Inspired Strategy, Innovation & Transformation, Leadership & Renewal, Productivity & Mastery, Community & Ecosystem, Archives & Legacy.

    • Mobile-first reading: Posts are easier to read on your phone.

    • Media refreshed: We’re restoring images and videos where possible. Some older posts may still be missing media. Thank you for bearing with us.

    What’s ahead

    • Weekly posts (insha Allah), including cross-posts from my LinkedIn newsletter The Faith-Conscious Leader.

    • Practical tools, reflections and stories from client work and community.

    Stay in the loop

    • Subscribe to the newsletter

    • Contact us: https://CoachHasan.com/#contact-us

    • Main site: https://CoachHasan.com

    Thank you for your patience and support. May this space continue to be beneficial.

    — Hasannudin Saidin

    P.S. If you spot a post with a missing image, feel free to nudge me via the Contact page. I’m steadily restoring the archives.

  • ByHasannudin Saidin
    0 Comments

    بسم الله الرحمن الرحيم
    Welcome to the Rubah blog!
    I am Hasannudin Saidin or Coach Hasan,
    CEO Coach at Rubah Associates.

    I coach CEOs & leaders. I cycle to live long and I watch Star Trek for its humanity. I’m also a community builder.
    May the posts here be beneficial.

  • Between Noise and Stillness: Faith-Conscious Clarity in a Distracted World

    ByHasannudin Saidin
    0 Comments

    – How silence and reflection restore focus in noisy leadership

    THE MORNING QUIETNESS

    In this edition, I begin with a sunrise, the serenity of morning quietness at a beach in Besut, Terengganu in 2022, recorded just after Fajr/Subuh (Break of dawn).

    (If you can’t view the video above, click here.)

    That early stillness carries a spiritual rhythm. It is the pause before my day’s activities, the space before my mind fills with noise. Remembering the beach sunrise, it is a moment when heart meets horizon.

    Modern life rarely allows that silence. Actually as leaders, we need it a lot. The ability to pause, listen inwardly and find clarity amid noise is a difficult leadership discipline.

    Read More “Between Noise and Stillness: Faith-Conscious Clarity in a Distracted World”

  • Leadership in Adversity: Lessons That Endure (Part 1)

    ByHasannudin Saidin
    0 Comments

    – Learning from the Prophet ﷺ and from our own journeys through challenge

    THE PROPHET ﷺ AS THE HALLMARK OF LEADERSHIP

    I chose Leadership in Adversity as this week’s article because this year had me face four months of adversity, i.e. my sickness, before I got out of it. View video excerpt below from The Bypass Files:

    (If you can’t view the video above, click here.)

    Then I wanted to check how our Prophet ﷺ dealt with adversity.

    Read More “Leadership in Adversity: Lessons That Endure (Part 1)”

  • Rubah 10th anniversary

    ByHasannudin Saidin
    0 Comments

    Happy 10th year anniversary, Rubah Associates! Alhamdulillah… May we bring benefit to the world. Aamiin. 🤲🏻

  • Reforming Strategy: Towards Faith-Conscious Knowledge and Practice

    ByHasannudin Saidin
    1 Comment

    – Why Muslim leaders must unlearn defaults and generate autonomous frameworks of strategy

    UNDER ATTACK, OBVIOUS AND NOT SO

    The attack on humanity of late has me lost for extremely negative adjectives. We awaken and we don’t want to allow the way of the perpetrators to go on. We find in our ways, big or small to counter these madness with what should be absolute right.

    For both the blatant transgressions that are reported and streamed on our daily screens, and the “silent killers” that over the decades we allowed ourselves to be programmed with, we want to find and implement better ways.

    In Edition #1, I lamented on the silent killer of coloniality: the unseen continuation of colonial mindsets in leadership and strategy. Over our professional lifetime, colionality continues in the way we define “success,” “progress,” “business” and “strategy” today. Like a fish in water, we swim along not really aware we are in water.

    Read More “Reforming Strategy: Towards Faith-Conscious Knowledge and Practice”

  • 10 only

    ByHasannudin Saidin
    0 Comments

    Managed to ride 10km today, like last month. Slightly faster this time. On the way to 100km again. A long way!

    Skipping LEKAS Highway Ride 2025 this weekend. Next year!