Mission-driven strategy: When faith reframes people, purpose and profit – TMR Edition
How Muslim leaders can translate mission-oriented frameworks into faith-conscious strategy
LETTER TO THE EDITOR
- Appeared in print edition of TMR (The Malaysian Reserve) on 10th November 2025 – click for scanned copy.
- Appeared in online edition of TMR on 12th November 2025 – click to go to TMR online article.
(pic: MEDIA MULIA)
Revisiting Autonomous Knowledge
IN MY previous article, I challenged us to unlearn defaults entrenched by coloniality and to generate autonomous knowledge rooted in Quranic guidance and Prophetic practice.
Today, I pick up that thread through the lens of strategy frameworks which already exist in the secular world and explore how they might be re-interpreted and re-grounded for faith-conscious leaders.
Lately, I’ve been reading the book Venture Meets Mission by Arun Gupta, Gerard George and Thomas Fewer. It argues that capitalism itself is shifting: From pure profit-seeking to purpose-seeking.
Organisations now talk about aligning people, purpose and profit to create societal transformation. That’s appealing to me. For us Muslim professionals, the question becomes: How do we translate that alignment into strategy that honours Allah, serves mankind and ensures sustainable impact? That is when mission truly meets deen.
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