• Beyond Whining: Faith-Conscious Action in the Face of Bureaucracy

    ByHasannudin Saidin
    0 Comments

    – How redha, sabr and ikhtiar transform frustration into purposeful initiative

    THE “BANE” OF WORK PROCESSES

    Almost every professional faces it: the bane of bureaucracy.

    Procedures pile up, approvals drag and paperwork feels endless.

    In a conversation (8½-minute video below) in 2023, I spoke with Dr. Nadiah Suki, an academic whose work life sometimes revolves around forms, reviews, ISO checklists and audits. Yet, instead of loudly complaining, she has learned to view these frustrations through a faith-conscious lens.

    I encourage readers to watch patiently! It’s longer than my usual clips, but worth it. What unfolds is a journey from irritation to insight and finally to initiative.

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  • Hello Again! The Rubah Blog Returns

    ByHasannudin Saidin
    1 Comment

    We’re back! After TypePad’s shutdown on 30 September 2025, we’ve entirely rebuilt (!) the 10-year old Rubah blog on WordPress. Alhamdulillah.

    You’ll notice a cleaner look, faster pages, and clearer categories so you can find what you need quickly.

    What’s new

    • Categories: Newsletter, Faith-Inspired Strategy, Innovation & Transformation, Leadership & Renewal, Productivity & Mastery, Community & Ecosystem, Archives & Legacy.

    • Mobile-first reading: Posts are easier to read on your phone.

    • Media refreshed: We’re restoring images and videos where possible. Some older posts may still be missing media. Thank you for bearing with us.

    What’s ahead

    • Weekly posts (insha Allah), including cross-posts from my LinkedIn newsletter The Faith-Conscious Leader.

    • Practical tools, reflections and stories from client work and community.

    Stay in the loop

    • Subscribe to the newsletter

    • Contact us: https://CoachHasan.com/#contact-us

    • Main site: https://CoachHasan.com

    Thank you for your patience and support. May this space continue to be beneficial.

    — Hasannudin Saidin

    P.S. If you spot a post with a missing image, feel free to nudge me via the Contact page. I’m steadily restoring the archives.

  • ByHasannudin Saidin
    0 Comments

    بسم الله الرحمن الرحيم
    Welcome to the Rubah blog!
    I am Hasannudin Saidin or Coach Hasan,
    CEO Coach at Rubah Associates.

    I coach CEOs & leaders. I cycle to live long 🖖🏻 and I watch Star Trek for its humanity. I’m also a community builder.
    May the posts 👇🏻 here be beneficial.

  • Between Noise and Stillness: Faith-Conscious Clarity in a Distracted World

    ByHasannudin Saidin
    0 Comments

    – How silence and reflection restore focus in noisy leadership

    THE MORNING QUIETNESS

    In this edition, I begin with a sunrise, the serenity of morning quietness at a beach in Besut, Terengganu in 2022, recorded just after Fajr/Subuh (Break of dawn).

    (If you can’t view the video above, click here.)

    That early stillness carries a spiritual rhythm. It is the pause before my day’s activities, the space before my mind fills with noise. Remembering the beach sunrise, it is a moment when heart meets horizon.

    Modern life rarely allows that silence. Actually as leaders, we need it a lot. The ability to pause, listen inwardly and find clarity amid noise is a difficult leadership discipline.

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  • Leadership in Adversity: Lessons That Endure (Part 1)

    ByHasannudin Saidin
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    – Learning from the Prophet ﷺ and from our own journeys through challenge

    THE PROPHET ﷺ AS THE HALLMARK OF LEADERSHIP

    I chose Leadership in Adversity as this week’s article because this year had me face four months of adversity, i.e. my sickness, before I got out of it. View video excerpt below from The Bypass Files:

    (If you can’t view the video above, click here.)

    Then I wanted to check how our Prophet ﷺ dealt with adversity.

    Read More “Leadership in Adversity: Lessons That Endure (Part 1)”

  • Rubah 10th anniversary

    ByHasannudin Saidin
    0 Comments

    Happy 10th year anniversary, Rubah Associates! Alhamdulillah… May we bring benefit to the world. Aamiin. 🤲🏻

  • Reforming Strategy: Towards Faith-Conscious Knowledge and Practice

    ByHasannudin Saidin
    1 Comment

    – Why Muslim leaders must unlearn defaults and generate autonomous frameworks of strategy

    UNDER ATTACK, OBVIOUS AND NOT SO

    The attack on humanity of late has me lost for extremely negative adjectives. We awaken and we don’t want to allow the way of the perpetrators to go on. We find in our ways, big or small to counter these madness with what should be absolute right.

    For both the blatant transgressions that are reported and streamed on our daily screens, and the “silent killers” that over the decades we allowed ourselves to be programmed with, we want to find and implement better ways.

    In Edition #1, I lamented on the silent killer of coloniality: the unseen continuation of colonial mindsets in leadership and strategy. Over our professional lifetime, colionality continues in the way we define “success,” “progress,” “business” and “strategy” today. Like a fish in water, we swim along not really aware we are in water.

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  • 10 only

    ByHasannudin Saidin
    0 Comments

    Managed to ride 10km today, like last month. Slightly faster this time. On the way to 100km again. A long way!

    Skipping LEKAS Highway Ride 2025 this weekend. Next year!

  • “What’s in a name?”: Examining the leader’s identity guided by their name

    ByHasannudin Saidin
    0 Comments

    – Finding purpose and inspiration in the names we carry

    MY NAME IS HASANNUDIN

    Not everybody knows the meaning of the name their parents gave them. How important is that?

    In the play Romeo and Juliet by William Shakespeare, the expression “What’s in a name? That which we call a rose by another name would smell as sweet” argues that it doesn’t matter.

    To me it didn’t really matter for a long time, until I dug into the meaning and gave it my heartfelt interpretation:

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  • Ops Blog Rescue

    ByHasannudin Saidin
    0 Comments

    – Surviving a tech provider’s shutdown

    I’m on Day 2 of rescuing what I can of blog posts, their images, links, etc. before the immovable deadline (yeah, dead!) of 30 September 2025 when my blogging platform permanently shuts down.

    I have lamented this before (https://lnkd.in/g7N9gHBE) — I am enslaved to tech! Commenters suggest I turn the two decades of blogging into books, for immortality. Next year’s project! Insha Allah.

    Next weekend I will be migrating the rescued blog minutiae to another platform. Blogs will be back soon!

    Video of the rescue to-do’s below!

    Read More “Ops Blog Rescue”